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Just as your company brand attracts customers, your employer brand helps attract top talent. When recruiting, it’s important to showcase your company as a place with a positive work environment and a place where people thrive, so that talented people will want to apply. Use these tips to make your company known as a place where people want to work.

Pay Competitive Wages

Money isn’t everything, but it’s a strong motivating factor. If you pay lower wages than others in your market, you won’t be able to attract or keep top talent. Tune in to what’s going on in your local market regularly and review compensation and benefits accordingly.

Showcase Your Company Culture Online

Before applying for jobs, most candidates will visit your company website and social media profiles to get a feel for what it would be like to work with you. If they don’t find anything related to company culture, they may lose interest. Develop a section of your website that focuses on your culture, and include as many images and videos as possible. Regularly share culture-related posts on social media, as well.

Create a Positive Candidate Experience

Most companies consider the hiring process to be an audition for candidates. However, it is also an audition for your company. The experience a candidate has throughout the hiring process shapes the way they view your business. If the process takes too long, is disorganized, is plagued by a lack of communication or miscommunication, they will assume your whole company runs that way.  To become a company people want to work for, streamline your hiring process, stick to your timelines, and remain in communication with highly qualified candidates.

Support Employee Development

Talented people want to grow in their careers, and they won’t be happy working long-term for a company that doesn’t support their growth and career goals. If you already have a culture that supports learning and career advancement, highlight that in job postings and on your company culture page on your website. If you don’t currently have a culture that supports learning and development, focus on building one. Map out internal career growth plans for current employees and offer things like tuition and certification reimbursement, sponsor employees to attend conferences, and provide internal training and development resources.

Implement an Employee Referral Program

Lean on your existing employees to refer qualified applicants. Referrals are typically the most qualified and reliable employees you can hire. Referral programs can boost morale by offering cash incentives for successful recommendations, and they can improve organizational culture as teams become full of people who are effective and engaged in their work.

Are You Ready to Attract Top Talent?

For more tips on improving your employer brand, or to access top talent in Ontario, contact the expert recruiters at Employment Professionals Canada online or call 1-800-842-0421 today. We look forward to helping you achieve your strategic goals.


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