It’s been drummed into your head by now: if you want to keep up in the business world, you have to participate in social media. You have to be on Facebook, Twitter, LinkedIn and more—and produce a blog all while trying to stay abreast of the next big thing. All of this must be choreographed with your regular job duties and business requirements.
For companies who have tried it know that visiting and contributing to those entire sites can eat up a large chunk of your time. Time you probably don’t have.
What’s a business owner to do?
Let’s be honest here. Your best bet is probably to hire a professional to help you. If you’re on a tight budget, this might seem like a luxury, but it is an important marketing expense. Social media professionals can help you craft your message; write and disseminate blog posts, Tweets and Facebook updates; and keep up to date on what other professionals in your industry are doing. Outsourcing will bring faster conversions and mean less stress to you.
If you’re on an extremely tight budget that won’t allow more money for online marketing, here are a few tips:
- Limit yourself to spending a short amount of time on the networks each day
- Only send out a couple posts, tweets or statuses each day, unless there is major news you wish to bring awareness to.
- Locate sources where you can easily find relevant, interesting information to post about
- Concentrate on your strongest social media options, such as Pinterest if you’re in a visual medium and a blog if you have well-written information to share.
Also, you can better manage all of your social accounts by choosing a social media dashboard application. These tools let you update, monitor, manage and maintain several communication outlets at once.
Finally, don’t forget to ask yourself, what are you trying to accomplish? Are you trying to attract customers? Or are your social media efforts purely informational and you don’t care about conversions and sales? Figure out why and how participating in social media is important to your business and determine if your ROI is worth it.
Keeping up with all of your social media platforms can be difficult and daunting. But if you can’t afford to outsource the work, it is possible to control your time by setting strict guidelines. If you’d like to hire someone to manage this, Employment Professionals Canada would be happy to help. Any questions? Contact us today!
