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A cover letter is not always a requirement for every job. But, there are many reasons to submit a cover letter, regardless of the role you want to land.

Ultimately, a cover letter sets the tone for a positive interaction with a potential employer. It gives you an opportunity to introduce yourself. Plus, your cover letter lets you explain why you believe you are the right fit for a particular role.

The effectiveness of your cover letter depends on what you put into it. With the proper approach, you can craft a cover letter that consistently hits the mark with prospective employers.

What Should You Include in Your Cover Letter?

There is no formula for writing cover letters. However, there are certain pieces of information you can include in your letter, such as:

1. Extra Information About Your Background and Experience

Your resume includes information about your background and experience. Meanwhile, your cover letter lets you expand on your resume. Use your cover letter to show how you can apply your background and experience to the role you want to land. Then, you can put yourself in a great position to move forward in the interview process.

2. Details About an Employment Gap

If you are dealing with an employment gap on your resume, there is no need to stress. Your cover letter lets you address your employment gap. In your letter, you can describe why you were temporarily away from work and what you were doing during this period.

3. Insights into Your Career Goals

You can use your cover letter to show a potential employer what you hope to accomplish in the years to come. Regardless of which role you want to land, your cover letter lets you show a prospective employer you see a role with their business as an opportunity to further your career.

How to Write an Effective Cover Letter

It is important to tailor your cover letter to the position you want. Any time you write a cover letter, you should:

1. Review the Job Description

Integrate details from the job description into your cover letter. Explain how your skills and experience align with those outlined in the job posting.

2. Be Concise

Keep your cover letter short and to the point. Your cover letter should not exceed one page. In addition, review the flow from paragraph to paragraph. That way, you can ensure your cover letter is easy to read.

3. Revise Your Cover Letter

Double-check your cover letter to ensure it delivers your intended message. Address any grammatical or punctuation errors. If necessary, have a friend or family member review your cover letter and provide feedback as well.

Get Help with Your Cover Letter — and Your Job Search

The perfect cover letter offers no guarantees. Fortunately, additional help is available to those in search of their dream job.

Employment Professionals Canada can help you craft the perfect cover letter — and more. Our recruiters partner with job seekers and help them identify jobs that match their experience, expertise, and career goals. As such, we can help you land your ideal job. For more information about how we work with job seekers, contact us today.


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